Letter from WIPA President
WIPA is pleased to continue its very successful partnership with the Event Solutions magazine Idea Factory Conference and Tradeshow. This year their lineup of wedding professionals is especially phenomenal with powerhouse lineup of speakers and events. Start 2012 out right and say “I Do” to Event Solutions!
I’m looking forward to seeing you there!

Sharon Dexmier, President

The industry icon, Preston Bailey, will be doing his first ever live demonstration. We will see first-hand this design genius at work and hear his thought process as he creates a one-of-a-kind wedding design.

David Tutera, one of the industry’s most popular personalities, will share wedding trends for 2012 and beyond with us once again. This was the session last year that got hundreds of Tweets! Don’t miss finding out what 2013 holds for the wedding market.


Sean Low, The Business of Being Creative. Come hear the man who made Preston famous!

Liene Stevens, founder of Splendid Communications, will tell you the secrets behind a focused and profitable social media strategy.

Sasha Souza, Sasha Souza Events, will reveal what your client’s color choices say about them. Priceless knowledge!
And our own WIPA lineup packs a wallop!
Monsoon Weddings: Selling and Planning Indian Weddings
Therese Cole-Hubbs, Electric Karma; Creating Your Signature Experience
Wendy Dahl, Dahl Wedding Company; Producing Destination Wedding that Wow! Ali Philips, Engaging Events by Ali

The ISES LV / WIPA Wedding Luncheon:
Decadence: The Muses of Matrimony

Marcy Blum, celebrity wedding planner and wedding muse for many, promises not to hold back as she gives you the latest on the wedding profession – uncut, personal and totally on trend!
Get more future trends in the wedding gallery, a collection of three-dimensional, fully themed wedding vignettes created by top Las Vegas and national wedding and event professionals.
Plus, a decadent lunch will be presented by the Bellagio culinary team while high style meets high fashion on a fabulous runway designed by MGM Resorts Events.
The total experience promises to elevate your senses and take you to the precipice of the cutting edge.



Thursday, March 8, 2012

Four Seasons San Francisco
David Robinson, Director of Catering
757 Market Street
San Francisco, CA 94103
11:00 AM: Registration & Hors d’ Oeuvres
NOON: Speaker Presentation
1:00 PM: Lunch
2:00 PM: “Face to Face" – a time to connect, meet and share ideas and enjoy a dessert along with a cappuccino
Driving Directions
Click here for driving directions.

$40 By March 1 (early registration)
$55 After March 1
$55 By March 1 (early registration)
$70 After March 1

Marketing is the driving force that keeps your wedding business alive.  Many of us have invested thousands of dollars into different types of marketing with high hopes of increasing business only to be disappointed by the result.  It is time to take a close look at your marketing efforts and start using a strategic approach to increasing business instead of throwing money into the wind.
In this session you will Learn...
How to determine which marketing methods best suit your business today
Where to spend your resources in 2012 to create your personalized marketing mix

Wendy Dahl
Wendy Dahl, Chief Inspiration Officer | Author | Instructor | Coach
Chic Productions
Wendy Dahl, Chief Inspiration Officer of Chic Productions, has worked with couples from around the globe to create unique celebratory experiences that fit each couple perfectly. She has successfully turned the wedding visions of her clients into realities at some of the most exquisite venues in Southern California.  Previously the Director of Marketing for the Wedding Industry Professionals Association (WIPA), Wendy is also a member if ISES where she was President of the Orange County Chapter in 2009-2010, and was co-director of the Association of Bridal Consultants (ABC) Orange County in 2009-2010.  She teaches business and design techniques to aspiring event professionals


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